Social Networking For Business

Social Networking for Business

Social networking for business is a must learn and must do for today's marketers. When done correctly it will insure the strength of your business and its longevity. If done incorrect, ensures a quick doom of your business. Far too many new business owners do just that.

As the name applies, it is social site, a place on the Internet which allows for people to gather and exchange personal information and ideas. Much like a Cyberspace pub, coffee house. People meet, become friends and share about themselves, their families, wants, likes, dislikes, jobs and etc. They look for like-minded people, so they can talk freely about the things that are important to them.

Why would they want to be social with you?

1. They find you interesting

2. They think you have something they want

3. They believe you can help them get something they want

Now Social Networking is pretty easy when done right. As I said earlier, new marketers tend to be in a rush and forget to build a personal relationship first. They just blast everyone within three feet, that is breathing, about their products, services or business opportunities. This drives the new contact away quickly at great loss of time and resources. If you do not have a foundation of trust built up, then you are just a salesperson. "Get A Clue", no one likes a salesperson, not even other salespersons. It is so simple, treat people how you want to be treated. Win their trust and confidence by having a true interest in them and their lives. Find common ground, children, sports, autos, homes or just about anything you both enjoy.

Once you have built a friendship and relationship just listen. People tend to talk about what is right and what is wrong in their life. They will tell you how to sell them. You only have to listen, identify problems, needs, wants, desires, issues and provide solutions using your resources. Share with them how they can benefit. Note I did not say Sell but Share your knowledge and expertise. This also opens the door for additional sales and up sales. They will also bring referrals so be sure to ask who else you maybe able to help. If you take your time and build the relationship on trust, you build a long term relationship.

Now how does this apply to recruiting? Same as before, Listen...! Let them tell you what their hot buttons are, they will sell themselves. If you offer solutions to problems, needs, worries and such, then they will knock down your door to join in. They will want what they believe you have or believe you can help them get. They reinforce this belief through the relationship you build. Again remember their hot buttons and show the benefits of having yourself, your products, services or business opportunity. Maintain a position of strength, do not be over eager to allow someone to sign on.

Now why would I take away or let someone think I am not going to allow them to join what I am doing? That is very important and here is why. Time Management of people who are not committed is not profitable. You only want to work with talented people, committed people, motivated and focused. You need to let them know you are pre-screening to find only the best people you can share your time and expertise with. Anyone else will take far too much effort, resources and time. Protect your time and things begin to take shape quickly. The idea is to find the quality contacts and help them become quality associates. You only need a few quality associates to build a strong and profitable business. Talent is the key so when building that initial relationship review their strengths and weaknesses. Give time to the ones who will be willing to learn, work and take your expert direction.

For additional information or questions send Emails to: dmantaz@gmail.com

Building Relative Value

Building Relative Value

When building up your business, there is a need for building relative value in your products and services. Your want to establish how your products and services are the best choice for your clients needs.

* List features and benefits
* Build value into the products and services
* Show how you are the solution to their problems, issues or needs
* Develop Credibility – Reinforced with facts and testimonials
* Fulfill their desires, cravings, emotional wants, passions or satisfy an impulse
* Justify a great price point – break down the value in related comparisons
* Offer an excellent guarantee adding security in the purchase
* Ease in ordering and getting in a timely fashion. Define delivery times and be realistic. Always allow more than enough time.

Remember people love to buy but never want to be sold. This is a point most over look when trying to drive sales. If you sell anything, Sell Yourself. Show them how you are different and the best choice. People will purchase if they feel they are special and given personalized service. Quite often willing to pay more for such service. You need to understand this behavior in order to develop a long term relationship with your customer base.

Repeat sales are the key. Avoid the “Get The Sale At All Cost Mentality”. It will cost you greatly in the long run.

So how is this done? First thing is to listen...! A potential client will tell you how to sell them if you just listen. So learn to look for their hot points. Identify their needs and show how you can help. Give them solutions to their needs. If you know it all and are unwilling to learn or try to force a sale, you will be left behind. Needs change quickly and you need to adjust just as quick, so stay informed by listening.

Reassure them with Superior Customer Support And Service. This builds long term relationships for continued sales and your business security. They need to feel if there is ever a question or problem, they can reach you and get results in a timely fashion.

Learn and apply the “Justification Mechanism”. A client needs to feel they are getting a good deal. They feel the relative value is based on:

* Solving a problem, issue or need
* Is the price justifiable in trade for the product or service

It is important they feel they are getting the very best deal possible. If they feel the purchase is a 50 / 50 or better in their favor, you will earn their respect and client confidence.

After the sale, remember to follow up, reinforcing the relationship. This allows for additional sales, up sales and referrals. Referrals are pre-conditioned sales ready to purchase at no real cost to you. Keeping your business healthy, strong and with higher profits.

Work more as a consultant, not a salesperson and gain their trust. They will see you as the expert and seek your advise. Guard the relationships you have built. You want to be transparent and open, clients want honesty more than anything else. Have a genuine interest in them and you will gain their loyalty.

Follow these points and it will build Relative Value in your products and services but more importantly in yourself. You are the expert and this is how you use this fact to build in value.

For more information or questions contact us directly by Email at dmantaz@gmail.com