Social Networking For Business

Social Networking for Business

Social networking for business is a must learn and must do for today's marketers. When done correctly it will insure the strength of your business and its longevity. If done incorrect, ensures a quick doom of your business. Far too many new business owners do just that.

As the name applies, it is social site, a place on the Internet which allows for people to gather and exchange personal information and ideas. Much like a Cyberspace pub, coffee house. People meet, become friends and share about themselves, their families, wants, likes, dislikes, jobs and etc. They look for like-minded people, so they can talk freely about the things that are important to them.

Why would they want to be social with you?

1. They find you interesting

2. They think you have something they want

3. They believe you can help them get something they want

Now Social Networking is pretty easy when done right. As I said earlier, new marketers tend to be in a rush and forget to build a personal relationship first. They just blast everyone within three feet, that is breathing, about their products, services or business opportunities. This drives the new contact away quickly at great loss of time and resources. If you do not have a foundation of trust built up, then you are just a salesperson. "Get A Clue", no one likes a salesperson, not even other salespersons. It is so simple, treat people how you want to be treated. Win their trust and confidence by having a true interest in them and their lives. Find common ground, children, sports, autos, homes or just about anything you both enjoy.

Once you have built a friendship and relationship just listen. People tend to talk about what is right and what is wrong in their life. They will tell you how to sell them. You only have to listen, identify problems, needs, wants, desires, issues and provide solutions using your resources. Share with them how they can benefit. Note I did not say Sell but Share your knowledge and expertise. This also opens the door for additional sales and up sales. They will also bring referrals so be sure to ask who else you maybe able to help. If you take your time and build the relationship on trust, you build a long term relationship.

Now how does this apply to recruiting? Same as before, Listen...! Let them tell you what their hot buttons are, they will sell themselves. If you offer solutions to problems, needs, worries and such, then they will knock down your door to join in. They will want what they believe you have or believe you can help them get. They reinforce this belief through the relationship you build. Again remember their hot buttons and show the benefits of having yourself, your products, services or business opportunity. Maintain a position of strength, do not be over eager to allow someone to sign on.

Now why would I take away or let someone think I am not going to allow them to join what I am doing? That is very important and here is why. Time Management of people who are not committed is not profitable. You only want to work with talented people, committed people, motivated and focused. You need to let them know you are pre-screening to find only the best people you can share your time and expertise with. Anyone else will take far too much effort, resources and time. Protect your time and things begin to take shape quickly. The idea is to find the quality contacts and help them become quality associates. You only need a few quality associates to build a strong and profitable business. Talent is the key so when building that initial relationship review their strengths and weaknesses. Give time to the ones who will be willing to learn, work and take your expert direction.

For additional information or questions send Emails to: dmantaz@gmail.com